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06/27/2016

Selling Sports

Peronalization Retailers Discuss How Buying Trends are Changing

In Aaron Wilkinson’s family, selling sports awards is a longtime tradition. As owner of Wilkinsons Trophy & Athletics, a 35-year-old business in Provo, UT, Wilkinson clearly recalls his grandfather saying that trophies are recession-proof—during economic downturns, parents enroll their kids in local sports rather than take pricey vacations.

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