With the launch of our new website, we are proud to announce that ARA is now the Awards and Personalization Association. As we continue to advance the industry of quality awards and personalized items, we will offer our members even greater educational resources, dynamic events, and access to a vibrant professional community.
FOR IMMEDIATE RELEASE
Contact: Liz Giannini
Meet the Awards and Personalization Association!
Chicago, IL (June 22, 2015) – With personalization becoming a significant part of the industry, the Awards and Recognition Association has undertaken a major rebranding effort to become the Awards and Personalization Association. This new brand is embodied in the association’s new name, logo, trade shows and website.
“This new name and brand will help us do a better job of serving our current members’ businesses and attracting others in the same markets, but that doesn’t mean we’ll lose sight of the trophy, awards, and recognition retailers and products this vibrant association was built upon,” said 2015-16 Awards and Personalization Association President, Greg Della Badia, CAM of Tropar Manufacturing Co., Inc.
With the new name and brand, the association is recognizing what is already seen in the industry; that personalization has become a part of what we do. The change was proposed by the leadership and approved by the membership. The name, logo and brand identity are changing but, the values have not and will not change.
“As we continue to advance the industry of recognition and personalized items, we will offer our network of members even greater educational resources, dynamic events, and access to a vibrant professional community,” said Awards and Personalization Association Immediate Past President and Rebranding Committee Chair, Jeanette Brewer-Richardson, CRS of Engraving Concepts.
Visit our NEW website www.AwardsPersonlization.org and share your thoughts at info@AwardsPersonalization.org.
Debut of New Event Name
As a continuation of its mission, both members and non-members are able to see and experience the new Awards and Personalization Association brand in action when it heads to Ohio for the Great Lakes Awards & Personalization Expo, October 23-24, 2015.
This event is strategically located in Toledo, OH which offers convenient travel options for attendees and exhibitors and is surrounded by a high concentration of personalization, recognition, awards, and engraving professionals and businesses.
For more information about the Awards and Personalization Association or the Great Lakes Awards & Personalization Expo, please call 800.344.2148 or visit www.AwardsPersonalization.org.
The Awards and Personalization Association is an international not for profit organization serving both retailers and suppliers in the personalization and recognition industry. The association is comprised of 2,200 member companies. In line with its mission of advancing the professionalism and success of the industry, the association hosts an annual International Awards & Personalization Expo in Las Vegas, the largest trade show in the industry, publishes a monthly magazine, Recognition Review, and offers a variety of member benefits. For more information, visit www.AwardsPersonalization.org.