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The Next Generations

Learn the ABCs of Generations X, Y, and Z to Capture Sales

Well, now it is official. I am old. I have come to this conclusion because in the last year phrases like “back when I was young,” “time goes by so fast,” and “the young people today” have rolled out of my mouth. This realization presented itself in full last month when I wrote “Build a Door” and used “the evolving profile of customers” as an example for reaching goals. That’s when it hit me that some of my friends now have grandchildren and many are looking forward to retirement. As my mother used to say, “Where has the time gone?” I used to roll my eyes when she said it (behind her back, of course), but now I understand.

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