Marketing is essential for the success of your business. You need to do more than open the door and hope sales come in. You must promote your company, your products, and yourself to current and potential customers. To help you succeed, our industry veterans and marketing experts share their advice for diversifying your product offerings, following consumer trends, optimizing your website, and more. The complete library of articles is a benefit of membership. Not a member? Check out articles marked with an asterisk (*) to view a sample of this valuable member benefit.