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2017 International Awards & Personalization Expo February 7-10 Las Vegas
Education

Education Sessions at the 2017 International Awards & Personalization Expo

The Awards and Personalization Association is excited to present 3 days of learning opportunities that will enhance and reward your business. With sessions focused on technical issues including CorelDRAW, sublimation, engraving, sandcarving, and UV printing and current business topics such as e-marketing, sales, and business operations our program will deliver you the information you need to succeed.  We have the best of the awards and personalization industry in one location to cover multiple categories of business-building instruction and hands-on sessions. The Education Expo sessions provide information specific to products supplied and used in our industry; these company-sponsored sessions provide you needed information to save time on products you are using in your business. Register early to ensure you don’t miss out on any of these outstanding sessions.

Enroll in the Awards and Personalization Association Certification Program to display your commitment to continuing education. Obtaining your certification puts your knowledge on display for customers and your peers and reflects your hard work and commitment. Learn more about the certification program or enroll by calling 847.375.4800.

Thank you to our 2017 Education Program Sponsors!

 

TUESDAY, FEBRUARY 7

What is New in CorelDRAWX8 and more!

8–9:30 am

Randy Allen, CRS, Engraving Concepts
(Seminar Code 101)
Discuss the new tools and features in the newest version of CorelDRAW, and find out whether an upgrade is right for your business.
.15 CEUs Technical

Move! Make Your Business Mobile

8–9:30 am

Jimmy Lamb, Sawgrass Technologies
(Seminar Code 102)
Mobile decoration has exploded as personalization professions look to increase their customer base. By offering on-the-spot customization and personalization to large groups that share a common interest, mobile businesses have huge profit potential and can gain a lot of exposure in just a few days.
.15 CEUs Business

How to Get into the $20 Billion Promotional Products Industry

8–9:30 am

Diana Whitley, SAGE
(Seminar Code 103)
Adding promotional products to your offerings adds value to and attracts new clientele to your business. Join this enlightening conversation about how easy it is to get started with promotional products and find the best products at the best prices. You’ll learn how to successfully get the word out about your new service!
.15 CEUs Marketing/Sales

Maximize Your Laser Cutter Investment with Apparel

8–9:30 am

Mark Merola, Stahls’
(Seminar Code 104)
Traditionally used in industrial applications, laser cutting is quickly becoming one of the most convenient ways to decorate apparel. Learn to increase profits with your laser cutter and expand your product offering to include apparel products with minimal investment. Using a heat press and laser cutter, you can customize a variety of items with a variety of finishes.
.15 CEUs Marketing/Sales

Company Sponsored Diversify with Sandcarving

8–11:30 am

Darin Jones and Wes Barton, IKONICS Corporation
(Seminar Code 001)
In this hands-on training session, you will learn how to sandcarve a variety of substrates including: glass, stone, ceramic and stainless steel. You will learn various techniques including stage carving, halftone etching, and how to carve on compound curves. Each participant will gain valuable knowledge about the sandcarving industry, along with sandcarving several custom pieces you get to keep.
Maximum: 30 attendees .35 CEUs Technical

Photos Worth Using are Worth Fixing

10–11:30 am

Shon Roti, JDS
(Seminar Code 105)
There are many options to repair and enhance less than desirable photos by using a few simple steps in either Corel Photo-Paint or Photoshop. Learn several of these techniques and examples using Merge Mode options and other effects to help enhance an otherwise lackluster image. Time-saving quick tips and techniques and a look at some of the new features in CoreldrawX8 will be discussed.
.15 CEUs Technical

The True Cost of Sublimation & Digital Printing

10–11:30 am

Jimmy Lamb, Sawgrass Technologies
(Seminar Code 106)
When it comes to cost analysis for digital printing, there is a tendency to focus too heavily on the cost of the ink itself. There are a variety of ways to reduce the cost of digital printing that are not dependent on the ink at all. In this session you will learn what the operational variable are, how to calculate the true costs of production so that you have an accurate baseline when pricing your products.
.15 CEUs Business

Succession Strategies to Protect Your Business

10–11:30 am

Larry Oxenham, American Society for Asset Protection
(Seminar Code 107)
Learn the strategies and tools the nation's top firms use to save their clients millions of dollars each year. You will learn: What exit strategy is right for you: transfer to family members, complete sale, partial sale, IPO or management buyout? Succession strategies that protect your legacy, maximize your freedom & increase your net worth. Legal tools that allow you to transfer the majority of ownership & still maintain 100% control. How your business succession & estate plan work together. Steps to maximize the sale price of your business. Systems to ensure the continued success of your business through the next generation of owners & managers. How to properly structure your business to minimize taxes on sale or transfer. If not planned for capital gains, estate & gift tax consequences can cripple the ongoing success of a business.
.15 CEUs Business

Is a Vinyl Plotter/Cutter Right for You

10–11:30 am

Christine White, CRS, Metro Electric
(Seminar Code 108)
Are you thinking of adding a vinyl plotter/cutter to your business? Then don’t miss this information filled session that will help you decide if a vinyl plotter/cutter is a good fit for your business. Christine will cover the uses for a vinyl plotter, basic vinyl and vinyl plotter information and provide attendees with information & supplier sources.
.15 CEUs Technical

Fiber Technology and What it  Can Do for Your Business

1–2:30 pm

Josh Stephens, Trotec Laser, Inc.
(Seminar Code 109)
Trotec laser expert Josh Stephens will deliver an educational training session for laser users that will provide a deeper understanding of fiber laser technology. The session will provide an overview and comparison of CO2 and fiber lasers, including their technical features and capabilities, practical applications advice, and how to make the most of a laser investment Attendees will leave with a thorough understanding of the many capabilities lasers can provide, and ideas on how to use these capabilities to broaden product offerings, improve the value of finished products and increase profitability.
.15 CEUs Technical

4 Steps to Maximize Your Income

1–2:30 pm

Eddie Hill, CRS, Award Masters, Inc.
(Seminar Code 110)
Learn what you’re not doing and can easily incorporate to double your income. Eddie will cover four specific steps you need to increase your net income: 1. How to increase leads, prospects and customers 2.Increase average sales of customers 3. Get customers to buy more often 4. Decrease expenses.
.15 CEUs Marketing/Sales

Creating Braille Signage

1–2:30 pm

Jimmy Dubose, Engraving Concepts
(Seminar Code 111)
In this seminar, you will learn about potential markets for braille signage. You will see all the current requirements for creating braille signage by the ADA. The different methods for producing braille signage will be covered. Also, you will find out what equipment and materials can be used to create this type of signage. Finally, you will learn some production tips used when producing braille signage.
.15 CEUs Technical

Sandcarving Basics – Concepts to Customers

1–2:30 pm

Billy Willis, Liz Haas and John-Anthony DeMarzo – Rayzist Photomask
(Seminar Code 112)
Learn sandcarving basics—products, materials, and techniques for sandcarving, including paintfill application. You’ll gain guidelines for creating a production flow and the proper setup to handle increased production as your sandcarving sales grow.
.15 CEUs Technical

Extra Fee Building a WordPress Website

1–4 pm

Foster D. Coburn, III, Unleashed Productions, Inc.
(Seminar Code 002)
Having a Web site that works well on all devices—computer, tablet & mobile phones—is essential. You can build it yourself, you can hire a firm to build it for you or it can be a combination of the two. Even if you do not build a Web site yourself, you'll learn the basics that can help you in making changes. In this session we will build a live site from scratch. We'll start with first steps of basic page construction and progress to creating a fully functional shipping cart. Attendees can either use this as a blueprint for building their own site, or use the information to gain a better understanding of Web site construction. This knowledge will enable attendees to implement Web knowledge to broaden their business marketing plan. Foster will guide you through the steps for building a WordPress site from scratch, what content is needed at a bare minimum to get a site started and how to Install and set up a shopping cart.
Maximum: 26 attendees Cost $70 per certification enrollee, $75 per member, or $150 per nonmember.30 CEUs Technical

Company Sponsored UV Printing: Beyond Size, Speed & Price

3–4:30 pm

Michael Terlizzi, ITNH
(Seminar Code 113)
Join Mike as he shows you the UV printing process and gain valuable insight on the operations of the Mimaki UV Flatbed Printer. You will become confident in your ability to work the printer and understand all it’s capable of performing and adding to your business. Leave with an understanding of how this technology can make a big business difference and assist in print applications.
.15 CEUs Technical

Streamline Your Small Business

3–4:30 pm

Steve Lown, Trophy Factory
(Seminar Code 114)
Trying to get it all done and maintain your sanity? Get the tricks of the trade from a retailer with 40 years of experience in a small awards and personalization business. Learn industry-specific time management, organization of the showroom and production areas, inventory methods, ways to assemble awards more quickly, and how to coordinate customer orders. This session is for retailers with five or fewer employees.
.15 CEUs Business

Advanced Quickbooks

3–4:30 pm

Cody Stewart, Eternity Creations
(Seminar Code 115)
Learn to use QuickBooks to create accurate and meaningful business measurements, such as year-over-year comparisons, inventory turns, and valuation. Attendees will discuss setting up inventory in the manner that will work best for them, including segmentation of the Item List. Other topics will include the use of assemblies (or kits), when and why to use closing dates, condensing a company file, and tips and tricks to speed up order entry.
.15 CEUs Business

Looking for Customers

3–5 pm

Fran Carville, CRM, Carco Awards
(Seminar Code 116)
In today's crowded marketplace, we can no longer rely on that famous line from the Field of Dreams movie - "build it and they will come". We must go out and find the customers that we want to help grow our businesses. This seminar will provide practical information about how to find the consumers you are looking for. It will focus on strategies to successfully market to new consumer groups and turn these shoppers into loyal customers
.20 CEUs Marketing/Sales

WEDNESDAY, FEBRUARY 8

Logo Licensing for the Personalization Industry

8–9:30 am

Sam Varn, CRM, Awards4U
(Seminar Code 201)
In this session, Sam will guide you through the process of licensing logos and what you need to know to follow company guidelines to stay on the right side of the legal line. He will discuss the ethical aspects of licensing and show you how to become licensed with your favorite organization. These are tips you won’t want to miss.
.15 CEUs Business

Company Sponsored Apparel 201 – Apparel Opportunities with Your Existing Customers

8–9:30 am

Holly Rox, SanMar
(Seminar Code 202)
Uncover apparel opportunities with your existing customers: This class will help those who are new to the apparel business uncover opportunities that exist within their current customer base. We will explore who these customers are, how to transition to an apparel conversation and finding the right apparel solution for your customer.
.15 CEUs Marketing/Sales

CorelDRAW for the Beginner Laser Engraver

8–9:30 am

Doug Green, Express Yourself
(Seminar Code 203)
Learn CorelDraw from someone that loves to draw! In the over 8 years as a laser engraver join Doug as he shares what he has learned and the many shortcuts along the way. As a wood worker for the last 46 plus years, Doug will show how to make jigs and use them in your laser work. Doug has over 300 Corel help videos on YouTube with over 1450 subscribers.
.15 CEUs Technical

Workroom Design

8–9:30 am

Cody Stewart, Eternity Creations
(Seminar Code 204)
Cody will lead you through the process of designing a workroom from scratch and provide ideas for redesigning an existing workspace. He will explain the process his company used for expanding its production space, as well as some of the most common mistakes made when designing a workroom. Examples will be used to illustrate good (and bad) work-flow.
.15 CEUs Business

UV-LED Printing for Personalization

1–2:30 pm

Mike Fruciano, LaserBits
(Seminar Code 205)
Attendees will see targeted recognition products decorated with a UV Ink Jet printer and find how to expand their product offerings by adding full color to products. The innovative technology behind a UV Inkjet Printer will be simplified and explained how to integrate into a production environment.
.15 CEUs Technical

Company Sponsored Leveraging Online Tools

1–2:30 pm

Dan Messerschmidt, JDS
(Seminar Code 206)
JDS has invested in many valuable tools to help dealers of all sizes reach new levels of success. In this session we will show you how to use our most popular online tools to save time and money, better serve your current customers and attract new business.
.15 CEUs Marketing/Sales

Getting the Most from Laser Material Processing

1–2:30 pm

Dave Stevens, Universal Laser
(Seminar Code 207)
Laser processing photos to achieve stunning results and how to laser process heat transfer films. In addition this seminar will go in-depth and give an understanding of how to laser process some of the most common laser materials including: Woods, Acrylics and Glass.
.15 CEUs Business

Grow Your Business with the 10X Factor

1–2:30 pm

Jon Goldman, Brand Launcher
(Seminar Code 208)
Discover why the industry made such a big move and how you can profit from it. New research has uncovered the “10 x Factor” which will make you newsworthy and compelling as soon as you get back home. Now, for the first time you’ll see how this shift can improve your business and make you more competitive. This hands on, fast action workshop will show you step by step what you need to do to thrive in todays’ economy.
.15 CEUs Business

Extra Fee Vectorizing Bitmaps in CorelDRAW®

1–4 pm

Foster D. Coburn, III, Unleashed Productions, Inc.
(Seminar Code 003)
CorelDRAW users are often asked to convert crummy bitmap logos into perfect vector versions. This seminar will show you ways to perform these conversions in CorelDRAW and Corel PowerTRACE. You’ll learn to identify fonts used, techniques for cleaning up a bad trace, how to use the Bezier tool to manually re-create artwork quickly, and ways to avoid conversion nightmares by getting better artwork from clients.
Maximum: 45 attendees Cost $70 per certification enrollee, $75 per member, or $150 per nonmember.30 CEUs Technical

THURSDAY, FEBRUARY 9

Unlucky When Hiring

8–9:30 am

Nelson Scott, SEA Consulting
(Seminar Code 301)
Have you ever wondered, "What was I thinking when I hired this person? Their on-the-job performance doesn’t match what his resume and interview promised. What went wrong? It's tempting to attribute hiring decisions that don't work out to "just being unlucky". Turns out that luck has little to do with it. Most bad hires can be traced back to mistakes that could easily have been avoided.
.15 CEUs Business

Professional Photos on a Bootstrap Budget

8–9:30 am

Chelsie Ritter, JDS
(Seminar Code 302)
Join Chelsie, staff photographer and senior graphic designer at JDS Industries, as she shows you how to create impressive photos on a small budget using simple materials as well as small tips and tricks using staging, lighting, composition and simple camera skills to add sophistication to your images. Attendees will learn how to use props and backdrops to compose and stage a professional looking image as well as the basics of shooting images on a basic white background
.15 CEUs Marketing/Sales

Engraving Photos Like a Pro

8–9:30 am

Mike Dean, Epilog Laser
(Seminar Code 303)
There is a lot of interest in laser engraving photographs, but many users get discouraged when they can’t produce the same quality images that they see on display at trade shows. Mike Dean will give you tips for engraving photographs and will go over information that will provide some easy strategies for producing photos for your clients.
.15 CEUs Technical

Email Marketing–the Best Selling Channel Ever

10–11:30 am

Mark Conde, FirePoint Creations
(Seminar Code 304)
Discover why email marketing provides more impact than any other marketing channel and which email software packages work best for small businesses. Mark Conde will show you how email retains customers and keeps you engaged with them. Mark will show you the top 7 email marketing strategies to deliver the best results that you can measure.
.15 CEUs Marketing/Sales

CorelDRAW and Laser Tips–Expand your Horizons with Wood

10–11:30 am

Doug Green, Express Yourself
(Seminar Code 305)
Doug will show you how CorelDRAW and your laser can help you in your shop. Learn how to do Paint Fill, Color Fill, Epoxy filled inlay and wood inlay. Learn how to hold your item in your laser, how to index items in CorelDRAW to make life easy in your shop. Samples will be used to show first-hand all the tips to implement.
.15 CEUs Technical

Building Your Culture and Reputation

10–11:30 am

Seth Fine, Fine Awards
(Seminar Code 306)
Do you practice what you preach? In this session you will learn how to build employee loyalty and learn why your reputation is important. Seth and his team will share tips on how they have been able to run a small awards and personalization business successfully for almost 20 years by treating their client and suppliers great but our employees even better. You will leave this session with new resources to change your company culture.
.15 CEUs Business

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Awards and Personalization Association

The Awards and Personalization Association is the organization for retailers and suppliers of personalized and customized items. By providing education, meetings, and access to a vibrant network of professionals, the Awards and Personalization Association is the one place to ensure the growth of your talent, your business, and your professional community.

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Awards and Personalization Association
8735 W. Higgins Road, Suite 300

Chicago, IL 60631

info@awardspersonalization.org
847.375.4800
(Fax) 847.375.6480

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