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What's New

As the APA steps into a new era, we are delighted to introduce the latest additions to our esteemed Board of Directors (BOD) for the 2024-25 term.

Amidst the vibrant energy of Las Vegas, APA hosted the annual International Personalization Expo at Paris Las Vegas, coinciding with the excitement of Super Bowl week. Welcoming industry leaders, innovators, and personalization enthusiasts, this year's expo was more than just a gathering —it was a celebration of collaboration, community, and the growing potential of the personalization industry.

Niels Norby, NetSoft Studio, LLC
President, APA - Where Personalization Pros Connect

 

(January/February 2024) Leaders strive to leave a lasting impression on their organization. The way they want to make their mark—from passing along a legacy of innovation or being remembered for their empathy—is unique to each individual.

In my case, recent changes to APA’s branding will be part of my legacy as president of the organization. I couldn’t be prouder! As we previously announced, APA made important updates to our brand in November:

Niels Norby, NetSoft Studio, LLC
President, APA - Where Personalization Pros Connect

 

(November/December 2023) No matter where your business is—physically or developmentally—APA offers specialized resources to cater to you.

I’ve been thinking about the cycle of business ownership because I recently completed the sale of my retail shop, officially moving to the supplier side of our association with my newer company. As I see it, there are four “eras” to a retail company’s evolution in our industry, and the upcoming International Personalization Expo is a great example of how the association helps you at each stage.

(November 2023)
We’re happy to share some exciting changes to our association.

Leadership has conducted months of research and focus groups ahead of these updates. We needed to be certain we’re heading in the right direction—one that is visibly inclusive of our current and future members, regardless of which products they personalize.

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