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TOM JACKSON, JACKSON MARKING PRODUCTS AWARDS AND PERSONALIZATION ASSOCIATION PRESIDENT
(August 2020) August is a special time: it’s still summery enough for long nights outside, but the approach of autumn is evident as everyone begins to prepare for the start of the school year and fall sports seasons. However, as I write this, the debate about how students will experience both of those things this year goes on, and we’re all still trying to identify how to tackle the next sales season. Right now, all we can know for sure is that we’re very unlikely to be back to business as usual come September or October—and we might just need to prepare for an anything-but-normal holiday season, as well.
(July 2020) Our International Awards & Personalization Expo is always held at the beginning of the year to allow for stocking up on the year’s newest products. We’re following the same plan for 2021.
(June 2020) As I started writing my column, it was with the hope that when this issue hit your mailboxes, things would be very different. We’d be back to “normal”—able to freely see our family and friends, to open our shops to the typical traffic, to turn on the news without hearing the word “coronavirus.”
(May 2020) As I write this, the COVID-19 pandemic world is drastically changing around us, not just day by day, but hour by hour.
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Congratulations to this year's award recipients! Take a look back at the Awards Celebration during the International Expo.
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The Awards and Personalization Association is the organization for retailers and suppliers of personalized and customized items. By providing education, meetings, and access to a vibrant network of professionals, the Awards and Personalization Association is the one place to ensure the growth of your talent, your business, and your professional community.
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info@awardspersonalization.org 847.375.4800 (Fax) 847.375.6480