By Peggy Doherty

Back to school is exciting for every grade—whether it’s preschool or graduate school. Think about all the possible items to personalize and gifts for those starting a new adventure.

By Lisa R. Higginbotham, CRM, FiveStar Awards and Engraving, and Awards and Personalization Association president

A look at the many values of membership

(May/June 2021) Wow, has this been a year or what? I can’t believe it is April (as I write this column). And since I always live in my numbers, looking back at April 2020 was sobering. I am grateful that April 2021 is showing an upward trend. Jeff and I both got our vaccines, and we are so ready to travel! I am still sad that we had to cancel the 2021 International Awards & Personalization Expo, but please know that we value our membership’s health and safety above all. It was not a decision made lightly. In fact, it was very difficult.

By Sara Dethloff

Excelling at customer service can have a big impact on your business’s bottom line. Here are 10 tips to help you provide outstanding customer service.

By Chris Ocampo cocampo@AwardsPersonalization.org

The pandemic has altered this past school year for all students and families, but here is how you can put your equipment and creativity to work in helping families celebrate this special occasion.