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Make Expo Your Top To Do!

BY KAREN GUZMAN, CRS; IDENTIFICATION PLATES
AWARDS AND PERSONALIZATION ASSOCIATION PRESIDENT


(December 2019) Have you finalized your plans to attend the 2020 International Awards & Personalization Expo? To join us February 18–21 in Las Vegas, NV, you’ll want to start preparing now!

Register for the expo.

Register online today! Remember, Awards and Personalization Association members attend the expo and all regular education sessions free of charge as one of our member benefits. If you’re new to the industry or want to fill in some knowledge gaps about running your business, I highly recommend the all-day Business Bootcamp on February 18—there is a registration fee, but for the benefits, it is money well spent!

Arrange your flight or other transportation.

Whether you fly or drive, it’s a good idea to arrive on Monday evening if you plan to take advantage of the full day of education on Tuesday—or you could make a vacation of it and stay through the weekend. Make Tuesday even easier by getting your attendee badge at the Registration Desk at Paris Las Vegas between 5 pm and 7 pm Monday night.

Book your room at Paris Las Vegas or Bally’s Las Vegas.

You can book your room online. When you stay in our connected host hotels, you not only save a lot of transportation time, you also benefit from creating stronger connections with colleagues who can help you and your business for years to come. The association recently was able to negotiate an even lower room rate for attendees, so you’ll enjoy even more savings.

Share your plans online and with colleagues.

This can help customers plan around your absence and set the stage for you to share news after the expo—like telling people about the cool new capabilities you have thanks to an equipment purchase or about some innovative products you can offer that debuted at the expo.

There’s no better way to stay up-to-date and competitive in our industry than attending the expo. Everyone is going to be leaving Las Vegas with exciting, actionable ideas for their businesses and renewed inspiration and passion for what we do. If you try to sit this one out, you’re putting yourself at a disadvantage.

And remember:

Education is for everyone.

You might think finishing school means you no longer have an obligation to go to class, but learning is a lifelong process. Is our education program for novices or experts, retailers or suppliers? The answer is yes. No matter what your role is or how successful you and your store are, you always can pick up valuable information in our education sessions.

Being there in person matters.

Heft up that piece of art glass so you can tell your customers about how substantial it will feel to the recipient. Bring a sample and ask to try it out a new piece of equipment before you decide. Tell supplier reps about your needs before asking how they envision their innovative new pieces being decorated, marketed, and used.

Networking isn’t just for selling.

It’s even more valuable when you’re surrounded by thousands of people who know about your unique business challenges and successes. The camaraderie in our association is so special. I don’t think there’s another industry where business people in competing companies will go so far out of their way to help one another. We’re in this together, so it makes sense to get to know more about each other, right? These connections truly become invaluable. You might not want to be the member who vacations with fellow retailers you met at the expo—though that does happen, by the way—but you can leave with new friends who will provide support and solutions all year.

Most importantly, don’t believe for a minute that everything you gain at the expo has to hold you over until the 2021 expo. The Awards and Personalization Association is at your service year-round, delivering networking opportunities, educational content, and everything else you need to keep the momentum you gain at expo. So finalize your travel plans because we can’t wait to see you in Las Vegas!

Awards and Personalization Association

The Awards and Personalization Association is the organization for retailers and suppliers of personalized and customized items. By providing education, meetings, and access to a vibrant network of professionals, the Awards and Personalization Association is the one place to ensure the growth of your talent, your business, and your professional community.

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Chicago, IL 60631

info@awardspersonalization.org
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