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Personalized Mother’s Day Gift Ideas

Help Your Customers Celebrate Mom!

(April 2020) Mother’s Day is coming and trust us, whether we are “sheltering in place” or not, Mom still wants to be celebrated! There are several items that you can personalize and offer customers to help them honor the moms in their lives.

mothers day giftConsider these or other mom friendly gifts that are sure to please:

    • Cutting boards engraved with a special quote or date
    • Personalized thermal mugs/cups (cool colors are a favorite!)
    • A much-loved photo sublimated or UV printed on a variety of substrates
    • Sublimated socks with mom appropriate designs
    • Monogrammed coasters, picture frames, wall décor

Need some inspiration on messaging? How about one of these:

    • Home is where my mom is.
    • Home is where my grandmother is.
    • Mother, always a mother, forever my friend.
    • Mom is the heart of our home.
    • Moms make life beautiful.
    • Family tree with kids’ names and birthdays.

How to Market Your Mother’s Day Gifts:

  • Select and decorate/personalize the products you want to offer as Mother’s Day gifts and take photos of the finished products.
  • Promote via email to all your existing customers.
  • Create a Facebook post for your business page and boost it to zip codes in your area. For a relatively small price, you can reach hundreds or thousands of potential customers.
    • How do I create and boost a Facebook post?
      • Create your post just like you normally would.
      • Select “Boost Post” (lower right-hand corner)
      • Build your Audience by selecting the demographics of the group you are trying to reach. For this market, you will want to select people who like your page and their friends and people in your local area.
      • Select the Duration (number of days you want the post to run) and Budget (how much money you want to put behind the post), enter your credit card information, and post! 
  • Ask your Facebook network to share your post. 
  • Create an Instagram post with the photos and share how to order in your profile.
  • Offer gift wrapping as an added value!

Mother’s Day is the #2 gift giving holiday – don’t miss out on helping your customers celebrate Mom!

Awards and Personalization Association

The Awards and Personalization Association is the organization for retailers and suppliers of personalized and customized items. By providing education, meetings, and access to a vibrant network of professionals, the Awards and Personalization Association is the one place to ensure the growth of your talent, your business, and your professional community.

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