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Win the Hearts of Your Customers with These Valentine’s Day Gifts

(January 2021) Valentine’s Day is the third ranking gift-giving holiday, with approximately 50% of Americans celebrating. And according to the National Retail Federation, they are spending over $20 billion! 

While classic Valentine gifts may include flowers and chocolate, what better way to show someone they are special than a personalized gift! You’ve got the tools and the talent, now let’s get to work.

Consider these gifts that are sure to win hearts:

  • Personalized thermal mug/cup—pink, red, and white are the colors of the season.
  • A photo of the cute couple sublimated or UV printed on a variety of substrates will be sure to win over hearts.
  • Personalized champagne flutes are perfect for the customer who is planning to “pop” the question.
  • Keychains, money clips, phone cases, leather boxes, and more can all be personalized with a special message.
  • Engrave a loving message on a heart-shaped acrylic piece.
  • Sublimate socks, masks, and T-shirts with a Valentine design.

Need help on messaging? If your customer is looking for you to be their Cyrano de Bergerac, here are some sayings to include:

  • You’re All I Need
  • I Choose You
  • I’m Hooked on You (perfect for a fishing lure!)
  • My One & Only
  • My Heart is Yours
  • You Make My Heart Skip a Beat
  • I Love Us

Or some classics:

  • Happy Valentine’s Day
  • Be Mine
  • I Love You
  • Hugs & Kisses

How to market Your Valentine Gift Line

  • Select and decorate/personalize the products you want to offer as Valentine’s Day gifts and take photos of the finished products.
  • Promote via email to all of your existing customers.
  • Create a Facebook post for your business page and boost it to zip codes in your area. For a relatively small price, you can reach hundreds or thousands of potential customers.
    • How do I create and boost a Facebook post?
      • Create your post just like you normally would.
      • Select “Boost Post” (lower right-hand corner).
      • Build your Audience by selecting the demographics of the group you are trying to reach. For this market, you will want to select people who like your page and their friends and people in your local area.
      • Select the Duration (number of days you want the post to run) and Budget (how much money you want to put behind the post), enter your credit card information, and post! 
  • Ask your Facebook network to share your post. 
  • Create an Instagram post with the photos and share how to order in your profile.
  • Consider sending a blast email out to your customer base or creating a flyer that you can share with customers.
  • Offer gift wrapping as an added value!

Awards and Personalization Association

The Awards and Personalization Association is the organization for retailers and suppliers of personalized and customized items. By providing education, meetings, and access to a vibrant network of professionals, the Awards and Personalization Association is the one place to ensure the growth of your talent, your business, and your professional community.

Learn More

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