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Gain New Customers with Personalized Baby Gifts

Our youngest recipients of personalized gifts may not appreciate the thoughtful items, but their new parents will cherish them for years to come. Items such as sublimated baby blankets with the baby’s name and numbers 1 through 12 provide an opportunity for new parents to track their baby’s monthly growth throughout the first year. Loveys (a small stuffed animal with an attached square foot blanket) with the name embroidered on it provides both comfort to the baby and a practical solution for avoiding confusion of whose item it is at a daycare. Laser-etched artwork provides a nice touch to the new nursery.

Gain New Customers with Personalized Baby Gifts

By Natalie Steenberg

Our youngest recipients of personalized gifts may not appreciate the thoughtful items, but their new parents will cherish them for years to come. Items such as sublimated baby blankets with the baby’s name and numbers 1 through 12 provide an opportunity for new parents to track their baby’s monthly growth throughout the first year. Loveys (a small stuffed animal with an attached square foot blanket) with the name embroidered on it provides both comfort to the baby and a practical solution for avoiding confusion of whose item it is at a daycare. Laser-etched artwork provides a nice touch to the new nursery.

Expectant parents, grandparents, and friends have many opportunities before the baby arrives to add personalization to gifts—from the pregnancy announcement to the gender reveal parties, baby showers, and more. Take advantage of these popular trends during a pregnancy by offering signs with the expected due date and on-theme backdrops and decoration for the baby shower. Marketing these items on your email blasts and social media may help gain new customers.

Your customers do more than recognize sports teams or an employee of the month; they also have personal lives which may include new babies. Taking the time to connect with your customers may lead to additional opportunities to provide meaningful personalization to their life. Every time they see that baby with their personalized blanket, toy, or artwork, they’ll think of your business and how you helped make those special moments.

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Awards and Personalization Association

The Awards and Personalization Association is the organization for retailers and suppliers of personalized and customized items. By providing education, meetings, and access to a vibrant network of professionals, the Awards and Personalization Association is the one place to ensure the growth of your talent, your business, and your professional community.

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