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Webinars—Your Source for Convenient Online Education

The Awards and Personalization Association webinar series is an integral part of continuing education. We have a wide variety of on-demand educational webinars covering topics relating to leadership, business, and marketing, as well as the variety of processes you use on a daily basis. Each webinar is recorded and added to the library. Access to the webinar library is offered to Awards and Personalization Association members along with continuting education credit as a free member benefit.

Log in at the top of the page or become a member now to access the below webinars. 

Webinar Library

The Awards and Personalization Association offers webinars on a variety of industry-specific topics. Select a topic below to see available webinar in that category or scroll to see the full list. 

Business Webinars

CorelDRAW Webinars

Laser Engraving Webinars

Marketing Webinars

Sandblasting Webinars

Sublimation Webinars


Members, log in to the website to view webinars. Not a member? Join today.

Business

Get More of the Value from Your Current Customers

Dave Fellman, David Fellman and Associates Originally presented March 28, 2017 According to Dave Fellman, each of your current customers provides you with three distinct levels of value. First is the value of what they’re buying from you now. Second is the value of what they could be buying from you. Third is the value of influence, or the ways in which current customers can help you to build new business relationships. In this fast-moving webinar, he’ll explain how to protect the first level of value with an appropriate level of customer service; how to capture more of the second level of value by educating customers about the breadth of your product line; and how to take full advantage of the third level of value by gaining—and using—testimonials and referrals.

Stop. Think. Manage!

Dave Fellman, David Fellman and Associates Originally presented Nov. 11, 2015 The quality of management has a very direct bearing on the success of any business, starting with the top manager(s) and extending all the way through the management team. According to Dave Fellman, a manager has be a combination of teacher, coach, parent, subject matter expert, hero, villain, and mind reader. It’s a combination of skills and attitudes, he says, and the core attitude goes like this: It’s not about being a boss. It is about being an enabler. My job is to help the people on my team(s) to do their jobs well. This is a program that every manager should hear, from supervisors to Senior Management. Fellman explains how to build critical management skills and attitudes; how to measure performance by objectives and subjectives; how to build teams that are appropriate for the challenges; and how to train team-member skills and motivate team-member attitudes.

Take Control of Your Profitability, Cash Flow, and Business’s Future

Guy Barone, President, Xenetech Global Originally presented March 26, 2014 Former ARA President and Xenetech Global President Guy Barone puts his finance background to work for you. Barone provides a tool to help you determine your business’s profitability and how to manage for profitability. He’ll discuss manageable impacts to your company’s cash flow and review strategic planning to help position your business for growth. Participants will be empowered to help their business succeed in any economy.

What Are You Selling?

Jimmy Lamb, Sawgrass Technologies Originally presented October 15, 2013 If you think you are selling sublimation, digital printing, engraving, embroidery, etc., you are WRONG! Jimmy Lamb of Sawgrass Technologies asks the question “What Are You Selling?” Jimmy explains it’s not about selling decoration processes; it’s all about fulfilling the needs of the customer.

What Do I Charge? (Digital Decoration)

Jimmy Lamb, Sawgrass Technologies Originally presented December 12, 2012 You don’t have to be an accountant or a CPA to develop effective pricing strategies and systems. Though pricing has been “tagged” as being one of the most difficult challenges faced by apparel decoration business owners, it’s really not as hard as it might seem. This session shows shop owners how to gather and analyze business data to generate a baseline cost for printing, which becomes the foundation for a legitimate pricing system for their business.

Increase Productivity, Quality, and Profitability the APICS Way

Gordon Erickson, Midwest Trophy & Awards Inc Originally presented February 15, 2012 The Theory of Constraints is used by big businesses to reduce costs associated with manufacturing and increasing quality. This webinar will teach you the techniques that can help your awards business. Focus is on bottleneck identification, process improvement, information technology, performance measures, and the ways in which each of them can enhance your business.

Making the Family Business Work: Proven Strategies for Family Business Success

Dana Telford, MBA, The Family Business Consulting Group, Inc.® Originally presented August 23, 2011 Did you know 2/3 of today’s businesses are family owned and yet only 1 out of 3 make it to the next generation? Principals in family businesses encounter unique and complicated challenges that can put their business, wealth and relationships at risk if not handled properly. Some of the most common challenges include: choosing the next business leader, maintaining control of ownership, managing conflicts, defining and passing a legacy of values and ethics to children, and improving communication. In this webinar, Dana Telford presents action steps and information you need to improve the performance of your family business and help you plan for the future. Based on his experiences and anecdotes gained from working with hundreds of families, Telford offers a unique perspective in the challenging world of family-run businesses. This is the perfect seminar if you’re currently working in this type of environment or if you’re thinking about starting one of your own.

Awards 101: Production

Sam Varn, CRM, Awards4U Originally presented July 22, 2010 Sam Varn reprises his popular and comprehensive workshop covering the basics of setting up and operating an awards shop. In this first of four webinars on this topic, Sam will walk you through important production considerations, including staffing up your business, choosing your production processes (rotary and/or laser engravers, sublimation), setting up and monitoring quality standards, and how to organize production practices.

Awards 101: Marketing

Sam Varn, CRM, Awards4U Originally presented August 4, 2010 In part two of the Sam Varn’s instructive series on setting up and operating an awards shop, Sam introduces the essentials of marketing. Starting with establishing basic marketing goals, this session will include 1) marketing plan key elements; 2) ingredients of a successful marketing campaign; 3) the marketing model; 4) seven segments of your positioning profile; and 5) five things your customers really want; customer service as a marketing tool.

Awards 101: Management

Sam Varn, CRM, Awards4U Originally presented August 17, 2010 In part three of this series on setting up and operating an awards shop, Sam Varn reviews management issues. This webinar covers 1) the hardest part of running a company; 2) the importance of a company handbook; 3) establishing company expectations; 4) communications; and 5) three people you need to know.

Awards 101: Finance

Sam Varn, CRM, Awards4U Originally presented August 31, 2010 Completing this four part series on setting up and operating an awards shop, Sam Varn explains the basics of business finance. In the this session Sam will discuss the importance of 1) a daily check list; 2) a weekly check list; 3) a monthly check list; 4) understanding your true costs; 5) are you on track to break even? 6) do you have a job or are you building a future? and 7) your exit strategies.

CorelDRAW

CorelDRAW Graphics Suite 2017

Randy Allen, CRS, Engraving Concepts Originally presented September 12, 2017 Catch up on the many updates and improvements found in CorelDRAW 2017. We'll highlight tools and features that are commonly overlooked such as the Smart Fill Tool, Knife Tool, and Boundary Tool. And, we'll demonstrate tools like Imposition Layout and Print Merge to make work go faster in a production environment.

CorelDraw X8 (2016)

Randy Allen, CRS, Engraving Concepts Originally presented September 21, 2016 Randy covers the new tools and features added to CorelDRAW X8. Randy will discuss the latest improvements and will review what you need to know, including if this version is worth the upgrade or the one to skip!

A Fresh Look at CorelDRAW Applied

Roy Brewer, CRM, Engraving Concepts, and Randy Allen, CRS, Engraving Concepts Originally presented September 23, 2015 Roy Brewer, CRM, is joined by Randy Allen, CRS, for a new take on one the Awards and Personalization’s best-selling educational products. During this webinar, Brewer and Allen of Engraving Concepts discuss mastering the basics and creating layouts in CorelDRAW X7. Brewer’s previous take on the topic, part of a 3-CD set entitled CorelDRAW Applied, is one of the association’s best-selling educational products. The principles presented in Brewer's previous sessions are updated for a new audience and a new version of CorelDRAW.

CorelDRAW® and PHOTO-PAINT for Sublimation and Other Transfer Processes—Part 1

John McDaniel, CorelDRAW® Help, Inc. Originally presented January 9, 2013 This webinar series covers the tools in CorelDRAW® that help in print transfer. John McDaniel explains how to prepare photos for Print Processes, including inkjet transfers and sublimation. You will also learn how to shape photos and discover simple and easy retouching in Corel PHOTO-PAINT.

CorelDRAW® and PHOTO-PAINT for Sublimation and Other Transfer Processes—Part 3

John McDaniel, CorelDRAW® Help, Inc. Originally presented January 17, 2013 This webinar series covers the tools in CorelDRAW® that help in print transfer. John McDaniel explains how to prepare photos for Print Processes, including inkjet transfers and sublimation. You will also learn how to shape photos and discover simple and easy retouching in Corel PHOTO-PAINT.

CorelDRAW® and PHOTO-PAINT for Laser Engraving—Part 1

John McDaniel, CorelDRAW® Help, Inc. Originally presented November 7, 2012 This webinar covers the tools in CorelDRAW® that help in laser engraving. John McDaniel explains how to order vector objects to minimize machine fly time, how to know and change direction of cut for laser cutting, how to know and change the starting point for laser cutting, and how to align your layout to your product.

CorelDRAW® and PHOTO-PAINT for Laser Engraving—Part 2

John McDaniel, CorelDRAW® Help, Inc. Originally presented November 14, 2012 In part 2 of the series, John McDaniel provides recommendations for selecting photos for engraving, how to prepare photos for engraving, how to remove the background in Corel PHOTO-PAINT, and how to shape the photo to fit your product.

What’s New and Useful in the Latest Version of CorelDRAW & PHOTO-PAINT—Part 1

John McDaniel, CorelDRAW® Help, Inc. Originally presented April 26, 2012 This webinar provides an overview of the new features in the latest version of CorelDRAW®. During this three-part series, John McDaniel presents a detailed overview of the new programs in the Suite X6. Part 1 covers the main and supporting applications, documentation, training materials, and computer system requirements.

What’s New and Useful in the Latest Version of CorelDRAW & PHOTO-PAINT—Part 2

John McDaniel, CorelDRAW® Help, Inc. Originally presented May10, 2012 In the second part of the series, John McDaniel continues reviewing the new features in the CorelDRAW®X6. In this installment, John highlights Corel® CONNECT and other new features such as the freehand pick tool, alignment guides, shape tools, and advanced OpenType and Complex script support.

What’s New and Useful in the Latest Version of CorelDRAW & PHOTO-PAINT—Part 3

John McDaniel, CorelDRAW® Help, Inc. Originally presented May 31, 2012 In the final installment of this three-part series, John McDaniel continues to review the features of CorelDRAW® X6. Join John as he provides an in-depth overview of Corel PHOTO-PAINT and a new main application—Corel® Website CreatorTM X6.

Laser Engraving

The Laser Clinic

Mike Fruciano, LaserBits Originally presented April 22, 2015 Mike Fruciano of LaserBits discusses techniques for beginning-to-intermediate laser owners. Mike shows how to add value to laser projects using color filling, decorative add-ons, wood embellishments, and inlays. You will learn about production techniques and proven methods to increase sales and productivity in your business.

Marketing

Online Marketing Bootcamp

Eddie Hill, CRS, Award Masters Originally presented January 18, 2017 Start the new year with valuable marketing advice from Eddie Hill, CRS. Leave with practical tips to grow your company in 2017.

Get Personal with Onsite Engraving

Heather Bryan, Jupiter Sports Originally presented November 16, 2016 Heather Bryan of Jupiter Sports will explain how retailers can maximize their income in a short time by going mobile. Turn a day or a weekend into an instant moneymaker while you make new connections that will bring future orders to your shop.

Reputation Marketing

Eddie Hill, CRS, Awards Masters Originally presented March 17, 2015 Eddie Hill, CRS, Award Masters, presents the five game changers that could make or break your company. He will teach you about your online reputation and how it impacts your offline business as well. This webinar show you how to earn positive reviews, dilute bad reviews, and market your reputation—and why this work matters.

Online Marketing for the Small Business

Eddie Hill, CRS, Awards Masters Originally presented January 29, 2014 Online marketing grows each year. Eddie Hill, CRS, teaches fellow Awards and Personalization Association members how to set up pay-per-click campaigns on Google and Facebook and take advantage of free forms of advertising such as search engine optimization (SEO), reputation marketing, and social media.

Sandblasting

It’s All About Diversification

Darin Jones, IKONICS Corporation Originally presented October 15, 2014 Darin Jones discusses how adding sandcarving to your offerings can expand and diversify your business. Discover untapped potential and added value through sandcarving a wide variety of substrates—not only in material, but shape and size. Sandcarving allows you to sandblast wood, ceramics, any type of rock (granite and marble), any metal (including stainless steel), leather, mirrors, champagne bottles, wine glasses, light bulbs, and much more.

Stage Carving—Simplified with Sandcarving

Darin Jones, IKONICS Corporation Originally presented May 14, 2014 Darin Jones covers the topic of multilevel stage carving utilizing the sandcarving process. This webinar provides you with the basic skills and knowledge to successfully create your own stage carve from start to finish. Darin begins with the artwork, working live in CorelDRAW, which is the most important piece of the stage carving process. Darin demonstrates the peel-and-sandcarve technique, creating a beautifully etched, high-end stage-carved product.

Halftone Sandblasting: Advanced Halftones and Marketing Your Professional Pieces

Darin Jones, IKONICS Corporation Originally presented September 18, 2013 Darin Jones provides information on how to best market and price the pieces you produced using tips from the first two parts of the series. Darin also will discuss advanced halftones with Adobe Photoshop and provide insight into the features offered in Adobe that Corel does not have for halftones.

Intermediate Halftones with Corel PHOTO-PAINT

Darin Jones, IKONICS Corporation Originally presented May 22, 2013 Darin Jones provides insight into the use of halftones on a large variety of materials, such as glass, crystal, metal, and stone. When you understand and learn how to create a halftone correctly, the process is fun and very profitable. This program is a step above Halfwiz as far as options and features.

Basic Halftones with Halfwiz

Darin Jones, IKONICS Corporation Originally presented March 21, 2013 Darin Jones discusses basic halftones with Halfwiz. This free plug in makes halftones easy, however, there are some tricks to make it even easier. Darin will show you how to find good artwork for halftoning and will also show you how to create a good halftone image with good or bad artwork.

Creating Halftones for Etching

Darin Jones, IKONICS Corporation Jessica Wetzel, IKONICS Corporation Originally presented October 24, 2012 This webinar is designed to teach the process of creating high-quality halftones for a profitable market. Presenters Darin Jones and Jessica Wetzel provide a variety of tips and tricks utilizing Corel PHOTO-PAINT and Adobe Photoshop software. Halftones can be very profitable and are in high demand in the etching market!

Sublimation

Color Matching for Sublimation

Shon Roti, JDS Industries Originally presented November 20, 2013 Shon Roti of JDS explains all the variables that can affect color for sublimation and how to troubleshoot problems for and maintain the sublimation printer. Shon also discusses and demonstrates how to use a variety of CorelDraw tools to print and sublimate default palettes create custom palettes that can be used to match color for sublimation.

What Are You Selling?

Jimmy Lamb, Sawgrass Technologies Originally presented October 15, 2013 If you think you are selling sublimation, digital printing, engraving, embroidery, etc., you are WRONG! Jimmy Lamb of Sawgrass Technologies asks the question “What Are You Selling?” Jimmy explains it’s not about selling decoration processes; it’s all about fulfilling the needs of the customer.

Breaking the Rules of Sublimation

Jimmy Lamb, Sawgrass Technologies Originally presented June 19, 2013 You can do more with sublimation than you might imagine, like decorating blended fabrics and printing on colored surfaces. Join award-winning author and international speaker Jimmy Lamb of Sawgrass Technologies as he takes a look at the most common sublimation rules. Jimmy helps determine which rules are set in stone and which are flexible.

Cradle to Grave

Jimmy Lamb, Sawgrass Technologies Originally presented April 9, 2013 Births, weddings, holidays, graduations, and even deaths present opportunities for photo-centric gifts and commemorations. Digital processes such as sublimation are the key to quickly and easily producing a range of high-margin personalized products that capture the memory and preserve it forever using unique substrates including wood, metal, stone, glass, acrylic, and ceramics. Join Jimmy Lamb as he discusses what the most popular products are, how they are made, and how to position them in this unique marketplace.

Digital Decoration 101

Jimmy Lamb, Sawgrass Technologies Originally presented February 12, 2013 Product decoration and customization using digital processes such as sublimation and inkjet printing is a fast-growing area in the imprinted products industry. Jimmy Lamb teaches how the processes work, how to produce digitally decorated items, what it costs, and how the processes compare to each other in this informative session. After viewing this idea-packed session, you’ll leave with many new concepts for generating profits.

How to Avoid the Most Common Sublimation Challenges

Jimmy Lamb, Sawgrass Technologies Originally presented September 18, 2012 Have you ever had the colors on your finished product come out wrong? Do you know what ghosting is and what causes it? Can humidity affect quality? Is all polyester apparel created equally? Though sublimation is a fairly simple process, problems can happen. The key to avoiding quality issues is in knowing what causes them so you can steer clear of potential disaster. Jimmy Lamb of Sawgrass Technologies takes you on a tour of what not to do in the wonderful world of sublimation production.

Looking for Learn More Ways to Improve Your Business and Trade?

Check out our online library of articles from Insights, our monthly magazine. Each issue of our award-winning publication features how-to articles, business and marketing expertise, and technical advice to help you build a successful business.

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Awards and Personalization Association

The Awards and Personalization Association is the organization for retailers and suppliers of personalized and customized items. By providing education, meetings, and access to a vibrant network of professionals, the Awards and Personalization Association is the one place to ensure the growth of your talent, your business, and your professional community.

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