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Boost Your Web Presence to Harness the Shop Local Trend

Eddie Hill, CRM, Award Master's Inc. Originally presented September 24, 2020. Shopping local is trending right now during the pandemic. Is your business set up to get in front of your potential local customers?

Hear from Eddie Hill, CRM on what you should be doing for your business to harness this new wave of people looking to shop locally.

  • Learn what you can do to update your company's website to showcase your products and what personalization you offer to attract local customers.
  • If your business is not operating as usual, get tips on what you should be doing to update your company's profile on Google, Facebook and your website to include information on whether or not the storefront is open with limited capacity, if you're doing delivery or curbside pickup, or other ways you're open to the public.
  • Also hear how to boost and track your search performance on Google and Facebook and how to get in front of new customers on the web.

Social Media R.E.C.I.P.E for Awards and Personalization Shops

Eddie Hill, CRM, Award Master’s Inc. Originally presented April 2, 2020 Join Eddie Hill, CRM, owner of Award Masters Inc, for an informative presentation on social media. Eddie will go through the major media platforms, discuss target audiences, best time to post, and help you identify relevant content for your audience. He will provide a worksheet for each platform with recommended post sizes, header size, and profile size.

Direct Sales versus Digital Marketing: Which one is right for my business?

Dan Messerschmidt and Dave Haan, JDS Industries Originally Presented on Wednesday, August 21, 2019 Dan has been in sales for over 30 years. Dave has been in marketing for over 30 years. In this webinar, Dan will dig into sales, sales people and sales tactics, and how these affect customers. Dave will cover traditional and digital marketing in today's world. Together they will discuss how sales and marketing can be used together to move your business forward.

The Art of Typography

Greg Azorsky, Recognition Plus Awards and Engraving Originally Presented on  June 19, 2019 Join font junkie Greg Azorsky as he covers the rules of typography in Corel, the anatomy of type, design hierarchy, font sources, and more. You’ll get the rules, tips, and tricks you need to easily increase the appeal of your products and empower you to attack more challenging layouts.

Social Media for Marketing and Sales

Eddie Hill, CRS, from Award Masters, Inc. and Prosperous I.M., Inc. Originally Presented live on June 21, 2018 Eddie Hill provides valuable information on four important aspects about the use of social media to drive your business:

  1. choosing and setting up social media platforms
  2. developing a strategy for content and timing
  3. maximizing the number of views
  4. automating tasks for efficiency.

At the end of this webinar you will learn how to get started, what to say and when, and how to reach the most people.

Online Marketing Bootcamp

Eddie Hill, CRS, Award Masters Originally presented January 18, 2017 Start the new year with valuable marketing advice from Eddie Hill, CRS. Leave with practical tips to grow your company in 2017.

Get Personal with Onsite Engraving

Heather Bryan, Jupiter Sports Originally presented November 16, 2016 Heather Bryan of Jupiter Sports will explain how retailers can maximize their income in a short time by going mobile. Turn a day or a weekend into an instant moneymaker while you make new connections that will bring future orders to your shop.

Reputation Marketing

Eddie Hill, CRS, Awards Masters Originally presented March 17, 2015 Eddie Hill, CRS, Award Masters, presents the five game changers that could make or break your company. He will teach you about your online reputation and how it impacts your offline business as well. This webinar show you how to earn positive reviews, dilute bad reviews, and market your reputation—and why this work matters.

Online Marketing for the Small Business

Eddie Hill, CRS, Awards Masters Originally presented January 29, 2014 Online marketing grows each year. Eddie Hill, CRS, teaches fellow Awards and Personalization Association members how to set up pay-per-click campaigns on Google and Facebook and take advantage of free forms of advertising such as search engine optimization (SEO), reputation marketing, and social media.

Looking for More Solutions to Improve Your Business?

Check out our online library of articles from Insights, our monthly magazine or purchase recordings from past Expo educational sessions to continue learning technical advice, marketing expertise and business tips and tricks.

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Awards and Personalization Association

The Awards and Personalization Association is the organization for retailers and suppliers of personalized and customized items. By providing education, meetings, and access to a vibrant network of professionals, the Awards and Personalization Association is the one place to ensure the growth of your talent, your business, and your professional community.

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