If there is one thing about business that doesn’t change, it’s that business will always change! Be it through the advent of new technology, loss of a key employee, new laws that govern the way your industry does business, or even a takeover by another company—no matter what the change may be, the last thing your team wants to hear from you is…

Our youngest recipients of personalized gifts may not appreciate the thoughtful items, but their new parents will cherish them for years to come. Items such as sublimated baby blankets with the baby’s name and numbers 1 through 12 provide an opportunity for new parents to track their baby’s monthly growth throughout the first year. Loveys (a small stuffed animal with an attached square foot blanket) with the name embroidered on it provides both comfort to the baby and a practical solution for avoiding confusion of whose item it is at a daycare. Laser-etched artwork provides a nice touch to the new nursery.

In this day and age, where it seems like we are living in front of a screen at all times, here is a tip that may seem almost antiquated: Keep a journal near your equipment to write down notes and help keep track of jobs and settings. Yes, a physical journal with paper pages. Really.

Canva is a graphic design platform used to create social media graphics, presentations, posters, documents, and other visual content. The platform is free to use and offers paid subscriptions like Canva Pro and Canva for Enterprise for additional functionality.

It was at the golf course where Laura and Tom Evers received two of the biggest opportunities of their lives.

Almost a year into the COVID-19 pandemic, we reached out to industry insiders—three suppliers and two retailers—for their thoughts on what they learned from 2020 and what they predict for 2021. Over the next several pages, read about the types of products we could see, the importance of flexibility, and whether to expect a busy season this year…

This Year, Take Action to Jump-Start Your Business Rather Than Waiting for Something to Happen.

I don’t know about you, but I cannot wait for 2021 to arrive. It has to be better than the current year, don’t you think? With all of the uncertainty in today’s market, one thing is certain: the holidays are happening, and your business cannot be left behind.

The holidays are a magical time for children, families, and retailers.

Retailers? Absolutely. The National Retail Federation
reports that 2019 U.S. holiday retail sales totaled $730.2 billion—a 4.1% increase over 2018.

Every year, Awards and Personalization Association members make major moves; craft countless cool and creative products; and make proud recipients across the country smile with their gifts, awards, apparel, and more. Here, just a few of our retailer members share their greatest successes from 2018, their favorite shop tools and processes, and their best advice to help your business grow next year and beyond.