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Expo Education and Training Opportunities


Planning for the 2023 International Expo is already underway. In the meantime, you can explore the past 2022 International Expo learning opportunities.

Start Your Day with CorelDRAW: Hands-on Session for Beginners

Randy Allen, CRS, Engraving Concepts
.30 CEU Technical

Experience a classroom style session for CorelDRAW beginners. This class is strategically designed to provide you with a solid foundation for understanding layout creation, artwork manipulation and workflow maximization.

The benefits of this class will include a personal hands-on presentation style, overview of artwork extension types in relation to industry output devices and a thorough examination of features such as Print Merge, and other tips/tricks to help expedite the production process. Feel free to bring your laptop to follow along.

Free Online Tools to Help Your Business Succeed 

Dan Messerschmidt, Dave Haan, Jericha Phelps, JDS Industries
.15 CEU Business

Discover the tools, templates, and resources available from JDS Industries and how they can be used to increase sales, shorten production schedules, streamline marketing efforts, and increase the profitability of your business.

What Can You Do With a UV Printer? 

Susan Cox, LogoJET
.15 CEU Marketing/Sales

If you are currently using a UV printer or new to the technology, learn more about the top applications that can help you create the best return. Followed by interesting techniques and embellishments that can add value and help create incredible prints for your customers.

CorelDRAW: Start with a Blank Screen and Go From There

Doug Green, Express Yourself
.15 CEU Technical

Join us for a variety of hands on examples that include how to set up your work space to let CorelDRAW work the best for you. Get your questions answered about how to draw for your particular engraving needs and learn more tips and tricks to expand your abilities with CorelDraw!

Maximize Your Laser Cutter Investment with Apparel Applications 

Mark Merola, Stahls'
.15 CEU Technical

In this class, you will learn about expanding your market by offering garment decoration by utilizing a laser and a heat press.  We will go over different types of materials that can be safely cut in a laser, blending multi-medias together for unique looks, as well as some in class demonstrations to showing the ease of the processes.

Engraving Photographs - Intermediate 

Jason Ramm, Centex Laser Engraving
.15 CEU Technical

Laser engraving is ever changing - but engraving photographs remains THE HOTTEST trend! This session will explore the next steps, in engraving on new mediums and how to help your customer choose the medium that best fits their needs.
We will delve into the best types of photos to engrave, discuss how to convert the artwork for each specific medium (processing tips and techniques), and provide you with the knowledge that will have you engraving pictures in no time.

Refocusing your Business after the Pandemic 

Pamela Deats Connaly, CUSTOM BUILT AWARDS
.15 CEU Business

Step away from this session not focusing on COVID but moving forward and refocusing your efforts. It will show attendees the steps to take to insure their companies have all the tools necessary to keep building. Learn tips and tricks on how to make it the best year ever and learn from 2020. Go forward and face the GIANT that lies ahead of us. We are to not look back and be afraid but tolLook forward and realize that our industry is back and in full swing.

CorelDRAW for the Advanced: Hands-on Session

Jimmy DuBose, Engraving Concepts
.30  CEU Technical

Expand your skill set and discover the CorelDRAW features that make it easy to personalize a wide variety of products.

Topics covered include processing images for laser engraving, cutting acrylic with thin script fonts, using print merge to print multiple blanks from one spreadsheet, creating distressed looks, up-sampling an image, converting images to line drawings, and more. Feel free to bring your laptop to follow along.


Where Are You Going and How Do You Get There?: Panel Discussion on Developing a Successful Business 

Panel Discussion
.15 CEU Business

Join a distinguished group of panelists for a discussion on how to bring your business to the next level and stay at the forefront of the industry’s changing landscape. Discover how to improve your business operations that will help you prepare for today’s challenges.

This panel discussion is designed specifically for business owners and their staff to ask questions and learn from real examples of how to develop a successful business.


  • Mark Case, Finer Line
  • Lisa Higginbotham, CRM, FiveStar Awards & Engraving
  • Andrew Howery, New River Engraving
  • Sam Varn, CRM, Awards4U

Facilitator: Justin Varn, Awards4U

How to Become Invincible to Lawsuits & Save Thousands in Taxes

Larry Oxenham, American Society for Asset Protection
.15 CEU Business

Is your financial house in order? Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of mind. By the end of the presentation you will know how to:
1) Protect 100% of your assets from lawsuits. You will learn how to make yourself so unattractive to a plaintiff attorney that they will never pursue a lawsuit against you.
2) Save thousands of dollars each year in taxes. You will learn five tax reduction strategies most people fail to utilize, which could save you more than $10,000 each year in taxes.
3) Avoid probate and eliminate all estate taxes. You will be taken through a checklist of items that are important to every estate and business succession plan. You will learn what you should be doing now to prepare for successful business and estate succession.
“It takes a lifetime to accumulate your assets. Take 90 minutes to protect them.”

Intro to Fiber Lasers for Modern Engravers

Alexander Sellite, Monroe Laser Engraving
.15 CEU Technical

As time continues it's march forward into the future technology is changing. These changes are more rapid than ever and it can be difficult to pivot when there is so much noise in our industry. In this session I'll guide you through the different types of lasers, of how Fiber lasers can fit into your business and why moving to laser will save you time and make you more money.

Payment and Financing Options for Small Business Owners 

Craig Colling, Ascentium Capital
.15 CEU Business

Choose the best financing to start or grow your business. Learn about types of financing available to your business, the pros and cons of equipment financing and understanding credit and financial qualifications for financing.

Setting Up Shop: A Panel Discussion on Creating Real Success in the Laser Engraving Industry

Mike Dean, Epilog Laser
.15 CEU Business

Join Mike Dean of Epilog Laser for an exciting and insightful panel discussion featuring some of the Award and Personalization Association's most regarded retailers. Whether you're starting a laser business, incorporating a laser into your existing business, or want to discover new marketing initiatives, this is an excellent opportunity to learn from other successful personalization professionals who've found true success. During this presentation, the panel will discuss how and why they got into the laser game, different markets they serve, best practices regarding marketing and customer acquisition/retention, and much more!

Adobe Illustrator for Laser 

Trevor Wanamaker, Maker Experiment LLC
.15 CEU Technical

Through this session, attendees will learn how to design simple projects from start to finish using Adobe Illustrator, providing a real life example of creating a custom product from start to finish. From basic tools to more advanced tips and tricks, this session will take Adobe Illustrator from a complex tool with a complex interface to a tool that you'll love to use. With a project based approach, we will cover how to design actual products step by step to help users have a more concrete learning experience.

Develop your Business Gameplan 

Bill Collier, Arch Engraving
.15 CEU Business

Develop your Business Gameplan is a fast-moving overview of your business' financial and operational numbers, with loads of tips to help you and your team move them in the right direction. We'll start with an overview of your financials, and even if you've been a business owner for years you will gain a fresh understanding of how they work and how to explain the numbers to your team. Then we'll dig into your targets ("Rocks") and the activities that drive them ("Levers".) This part of the session will give you the tools you need to set financial targets and to get your team involved and engaged in achieving them. Bring a copy of your Profit & Loss Statement so you can mark it up as we go. You'll be ready to build a scoreboard and a game plan for pulling the Levers and moving your Rocks in a positive direction!

Sublimation Troubleshooting & Printer Maintenance

Jared Truman, JDS Industries
.10 CEU Technical

Troubleshoot inconsistent product results, avoid printer issues with proper maintenance, and set up design files, all specifically for the sublimation process.

Laser Hacks 3.0

David Stevens, Trotec Laser, Inc.
.15 CEU Technical

This presentation will provide a series of time and money saving laser processing tips and tricks, and best practices to help you maximize your productivity and laser processing results. Topics will include using focus for effect, engraving to cut, greyscale glass engraving, paint fill on polished materials, and more.

The Foundations of Sandcarving: Hands-on Session 

Darin Jones, IKONICS Imaging
.30 CEU Technical

In this course, you will master how to sandcarve a variety of substrates. Pick your choice whether it be glass, ceramic, or a slate coaster and practice how to sandcarve, using various techniques including deep carving, surface etch, color-filling, and more!

You will not only reach new customers through the unique avenue of sandcarving, but you will also receive a fancy new drinking glass that you get to etch and take home!

Important Class Objectives:

  1. Learn how to expose photopositive and photonegative artwork to make stencil masks.
  2. Practice the basic techniques of sandcarve to achieve fine line details.
  3. Explore the different types of photoresist films and what types of substrates they are best compatible with.
  4. Discover how different techniques can increase your ROI. 

Simple and Easy Photoshop Techniques to Create Essential Product Mock-Ups for Your Business Needs

Yvette Plooster, JDS Industries
.15 CEU Technical

Product mock-ups are essential to the business we are in. Whether it is pitching ideas to a customer, generating new business, or showing the potential of your products with new designs on your website or other digital platforms. Product mock-ups are a great way to get people excited about your business! Attendees will learn simple ways to generate high-quality product mock-ups using simple Photoshop techniques. This class will cover tips and tricks for creating and achieving lasered textures, contouring artwork to your products, and using Photoshop masking and blending techniques.

CorelDRAW after COVID

Randy Allen, CRS, Engraving Concepts
.10 CEU Technical

CorelDRAW after Covid-19: This CorelDRAW session will provide attendees tips they can implement them into their workflow and be more effective in their organizations, especially those using laser engravers and UV-LED printers.

97 Staff Recognition Tips in Just 60 Minutes

Nelson Scott, SEA Consulting
.10 CEU Business

Just 97—or more—simple, cost-effective tips, tools and techniques to recognize staff. Guaranteed! There will even be a few minutes left over to answer your questions (and maybe, just a little bit of theory).

The Best Online Resources for Designs, Templates, Photos and Production all for FREE

Shon Roti, 9th Street Designs
.10 CEU Technical

No time to reinvent the wheel? No worries! Find free online content for your projects, including graphics, fonts, tutorials, photos, textures, and templates. Watch a demonstration of how these resources have been put into practice with actual designs and products created for the clients of 9th Street Designs.

The Dos and Do Nots of Logos, Art, Copyrights and Trademarks

Michael B. Stewart, Fishman Stewart PLLC
.10 CEU Business

Join attorney Michael B. Stewart for an informative session focusing on trademark, copyright and rights of publicity issues. You'll learn the answers to important questions like:

  1. A member of your local Rotary International Club comes and wants plaques.  Are you allowed to engrave their logo?
  2. Can you reproduce for sale that perfect clip art you found on the web?  What if you change it slightly?
  3. Can the local university really sue you for putting their logo on one mug?
  4. Can you get in trouble for putting a famous trademark on a bunch of T-shirts that will be used at a local family reunion?
  5. And what about the designs you create?  Who owns the rights to your creation and how can you keep others from copying it?

Getting the Most from Your Rotary Engraving Machine

Fred Schwartz, Quality One Engravers Inc.
.10 CEU Technical

Join us for an overview of the many engravers available, both new and used. Take a closer look at the engraver features that are required for applications as well as materials that work well, and those that don't. Learn what are the required accessories to make a complete engraving system while walking away with tips on engraving stubborn items.

Colorfill: Hands-on Session

Liz Haas, Rayzist
.30 CEU Technical

During this color fill session, you will experiment using various paints. Every participant will paint a wine bottle, wine glass, and rock, as well as sandcarve one project for a highly unique textured (relief carve) appearance. Learn the techniques for painting and applications that we recommend for various materials.

You can add a color fill or splash of color to virtually any surface, glass, stone, wood, and metal to increase the value and interest of your sandcarved product. A color fill provides contrast to the etched area and a beautiful appearance, which can expand your product line and profits. You do not have to be an artist to know your products! 

Roundtable Discussions

Lisa Higginbotham, CRM, FiveStar Awards & Engraving; Mark Case, Finer Line; Zach Nagle, New River Engraving;  Andrew Howery, New River Engraving; Sam Varn, CRM, Awards4U; Lori Moen, CEPA, Catalyst Group ECR; Bill Collier, Arch Engraving; Eddie Hill, CRM, Award Masters; Susan Cox, LogoJET
Session Code 301
.15 CEU Business

"Pull your seat up to a table and join engaging conversations with your colleagues. The Roundtable Discussion is intended to provide you with direct access to industry experts. This is your opportunity to ask questions and share ideas on a trending topic that impacts your business.

There are seven round table discussions that will explore:

  • Customer Relationship Management
  • Employee Retention
  • Hiring Process
  • Human Resources
  • Social Media
  • Succession Planning
  • Workflow Development/Production

Our moderators are geared up to share their best practices and provide you with tangible steps that you can execute right away into your day-to-day operations."

CorelDRAW: Let's Go Beyond a Blank Screen, Way Beyond!

Doug Green, Express Yourself
.15 CEU Technical

Learn advanced CorelDraw tips and tricks including hot keys and macros to make your life easier. This session will dive into many useful shortcuts and how to draw better and faster.

What I learned in 2020 during my "Leap Year of Firsts"

Keith Baldwin, Spike's Trophies Ltd.
.15 CEU Business

Join Keith Baldwin as he started the 2020 year committed to doing something everyday for the first time in his life!  He documented these firsts in a daily journal when the pandemic hit to provide many unwanted firsts. The firsts were wide-ranging and diverse, with a number of them unthinkable due to the pandemic in a year like no other. He will share his journey of these firsts that uncovered numerous solutions and create opportunity in the midst of the chaos. He will share gained knowledge, appreciation, understanding and empathy while having some fun along the way.  Experience of the value of building relationships and learn the power of finding your WHY.

Answers to Frequently Asked Laser & Sublimation Questions

Jared Truman, JDS Industries
.10 CEU Technical

If you have Laser and Sublimation questions, then you are in the right spot. This session will teach the audience how to get the best results personalizing products supplied. The speaker will share their frequently asked questions and will also take questions from the audience. You cant miss this interactive session!

7 Ways to Increase your Bottom Line

Eddie Hill, CRM, Award Masters Inc.
.10 CEU Marketing/Sales

The P.R.O.S.P.E.R. Formula is broken down into 7 ways to dramatically increase your net bottom line.  (Which is what really matters). You will walk away with specific tasks you can implement immediately to help increase productivity, close more sales and increase retention.

Introduction to the Economics of Awards and Personalization

Daniel Bencsik, Bux-Mont Awards
.10 CEU Business

The economics of Awards - A brief introduction of supply and demand and how it relates to the awards and personalization association.  This course is suited for the industry beginner and will guide you through the basics of supply and demand and how to use these principals to grow your business.  Plan to come away with a basic understanding of supply and demand, how it relates to our industry and your business, and how you can use these principals to make your business more profitable.


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Awards and Personalization Association

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