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APA Expo 2020 Las Vegas
Awards and Personalization Business Bootcamp

Tuesday, February 18 | 8 am–5pm

You’ll learn the fundamentals of operating a successful awards and personalization business from these industry experts. Make your plans to join us at the Business Bootcamp and the 2020 International Awards & Personalization Expo.

Sales and Marketing

Dan Messerschmidt, JDS Industries and Eddie Hill, CRS, Award Masters Inc.
If you’re not a natural salesperson, we’ll help you understand the difference between sales and marketing. We’ll share the importance of having an internet presence and how to take advantage of online marketing opportunities like social media and pay-per-click advertising.

Business Operations

Learn the importance of making time to work on your business. We'll investigate ways to manage and plan for the different aspects of your operation, as well as focus on developing a profit plan for long term success.


Randy Allen, Engraving Concepts
No matter what equipment you’re using to decorate, it all starts with CorelDRAW. Discover the latest tips and tricks to enhance your artwork.

Customer Service

Sam Varn, CRM, Awards4U
Understand the best practices to service your current customers and to retain them. You will know how to apply those practices in the selling process to grow your customer base.


Liz Haas and Billy Willis, Rayzist Photomask
Learn which substrates can be sandcarved while understanding the value of the sandcarving process. You will become equipped with the skills to successfully market the process and finished products to your customers.


Karli Parsell, Johnson Plastics Plus
Find out what is sublimation and what are the equipment and skills you need to add sublimation to your business. You will acquire the skills to seek out niche markets and find opportunities for sublimated products.

UV Printing

Susan Cox, LogoJet
Discover opportunities to expand your business with UV printing. Learn about UV printing techniques and how UV printing compares with other traditional methods. Understand the limitations of UV printing, and how to care for your printer.

Laser Engraving

Craig Nelson, Epilog Laser
Hear about popular laser applications and materials to use, and learn how to expand your business with a laser. Find out about the different types of laser systems, how to select the right model for your needs, and how to run the machine.


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Awards and Personalization Association

The Awards and Personalization Association is the organization for retailers and suppliers of personalized and customized items. By providing education, meetings, and access to a vibrant network of professionals, the Awards and Personalization Association is the one place to ensure the growth of your talent, your business, and your professional community.

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Awards and Personalization Association
8735 W. Higgins Road, Suite 300

Chicago, IL 60631
(Fax) 847.375.6480

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