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2018 International Awards & Personalization Expo  Feb, 20-23, Las Vegas
Education at the 2018 International Awards & Personalization Expo

APA Las Vegas International Show

We're excited to offer 3 days of learning opportunities to help you grow your business. Our program will deliver the education you need to succeed with sessions focused on technical issues, including CorelDraw, sublimation, engraving, sandcarving, and UV Printing, and current business topics, such as e-marketing, sales, and business operations. 

We have the best of the awards and personalization industry in one location to cover multiple categories of business-building instruction and hands-on sessions. Register now to make sure you don’t miss out on any of these outstanding sessions.

Enroll in the Awards and Personalization Association Certification Program to display your commitment to continuing education. Obtaining your certification puts your knowledge on display for customers and your peers and reflects your hard work and commitment. Learn more about the certification program or enroll by calling 847.375.4800.

Thank you to our 2018 education program sponsors!

   

 

Tuesday, February 20

 

Mastering Laser Optics

8–9:30 am

Scott Rouillard, Laser Research Optics
(Session Code 101)
Protect your investment and improve your engraving with a better understanding of laser optics. Learn how focal lengths differ, which lens are best for cutting vs. engraving, and how to properly care for and clean all laser optics.
.15 CEUs Technical

CorelDRAW: Find and Use Graphic Design Resources

8–9:30 am

Shon Roti, JDS Industries
(Session Code 102)
Get the resources you need to elevate clients’ unimaginative requests with impressive designs that will keep them coming back. Explore free online sources for graphics and inspiration, then learn the CorelDRAW and PHOTO-PAINT techniques to transform your vision into a customer-wowing reality.
.15 CEUs Technical

Sublimating Apparel: Shirts Required, Socks Suggested

8–9:30 am

Jimmy Lamb, Sawgrass Industries
(Session Code 103)
Cash in on the demand for performance wear popularized by companies like Nike and Under Armour by personalizing moisture-wicking apparel using sublimation. Learn what polyperformance apparel is, how to evaluate products, and the step-by-step process for sublimating shirts and socks without ghosting, blue specks, or transfer lines.
.15 CEUs Marketing/Sales

Beginner Hands-On Sandcarving

8–11:30 am

Darin Jones and Wes Barton, IKONICS Imaging
(Session Code 104)
Learn the how and why of this personalization process before sandcarving custom pieces to take home! Whether you plan to personalize glass, stone, ceramic, or stainless steel, you’ll see firsthand why sandcarved products—and the businesses that can provide them—stand out from the competition. Space is limited to 40 participants, so register early!
.35 CEUs Technical

Apparel Opportunities with Current Customers

10–11:30 am

Holly Rox, SanMar
(Session Code 105)
Wondering how you’ll find customers when you add apparel to your product lineup? This session makes it easy. Find out how to identify opportunities in your current customer base, transition conversations to apparel, and find the right apparel solution for each client.
.15 CEUs Marketing/Sales

What’s New in CorelDRAW 2017?

10–11:30 am

Randy Allen, CRS, Engraving Concepts
(Session Code 106)
Explore the significant changes—from updates to fixes—in the latest release of CorelDRAW. Then, learn how the Smart Fill, Knife, Boundary, and Imposition Layout tools and the Print Merge function can improve images and graphics and save you production time. Because these techniques work in several versions of CorelDRAW, you’ll leave with valuable information you can use immediately, even if you aren’t upgrading yet.
.15 CEUs Technical

Do More with Your Engraver

10–11:30 am

Zach Houser, Vision Engraving & Routing Systems
(Session Code 107)
Doing more with the equipment you already have can increase profitability. Three jobs will be set up on one machine to expand your knowledge of your laser’s capabilities. Demonstrations include creating ADA signage, using an alignment system for print-to-cut ADA signage creation, and building a print-to-cut trophy.
.15 CEUs Technical

Copyrights and Trademarks for the Personalization Professional

1–2:30 pm

Jimmy Lamb, Sawgrass Ink
(Session Code 108)
Copyrights and trademarks affect every entrepreneur in the personalization industry on a daily basis. If you don’t understand the law, you risk paying steep fines or forfeiting your equipment. Learn copyright and trademark basics as they apply to you and your business without the “legalese.” The presenter is not an attorney but will share knowledge gained from his personal experience with these laws.
.15 CEUs Business

Optimizing Laser Equipment for ROI

1–2:30 pm

Josh Stephens, Trotec Laser, Inc.
(Session Code 109)
Learn the fundamentals of laser processing and the benefits of flatbed laser plotters for engraving and cutting a range of materials. Examine the benefits and uses of fiber and CO2 laser systems, and discuss best practices for optimizing materials, file layout and design, and how to maximize profitability. Delve into industry best practices, trends, and new technologies and innovations.
.15 CEUs Technical

Find Your Niche for Long-Term Success

1–2:30 pm

Pamela Deats, Custom Built Awards
(Session Code 110)
You can’t supply everything your customers might need; focus on what you do best to ensure a long career in the industry. Learn how to figure out your niche and strengths, attract and keep the customers you want, and transform mistakes into growth opportunities.
.15 CEUs Business

Sandcarving: Basic to Advanced Techniques

1–2:30 pm

Liz Haas and Billy Willis, Rayzist Photomask
(Session Code 111)
Learn how to sandcarve multiple substrates (wood, stone, metal, and more), identify quality artwork, choose fonts, add paint fill, stagecarve crystal in two to three stages, and use your photoresist film and sandcarving system to their full potential to get the most return on your investment.
.15 CEUs Technical

Personalization Automation

3–4:30 pm

Ed Levy, Hirsch Solutions
(Session Code 112)
Explore technologies that automate web, order, and retail personalization to make high-volume personalization easier and faster.
.15 CEUs Technical

Get and Keep Good Employees with Your EVP

3–4:30 pm

Sharon Delay, GoHR
(Session Code 113)
When you’re interviewing employees, they’re interviewing you as well, wondering, “Why do I want to work for you?” Answer that question with your employee value proposition (EVP), which covers everything from the first impression of your job posting, traditional and nontraditional benefits, your company culture, and the entire employment experience. This interactive discussion will define the components of your EVP, explore low-cost and no-cost ways to enhance it, and discuss how to communicate it throughout the entire employment cycle.
.15 CEUs Business

Use and Make CorelDRAW Macros

3–4:30 pm

Niels Norby, NetSoft Studio
(Session Code 114)
Find out what CorelDRAW macros are and how they can streamline your work. Then, learn about macros with functions similar to Print Merge, macros available for a fee, and the creation and recording of your own custom macros.
.15 CEUs Technical

Maximize Your Laser Cutter Investment with Apparel

3–4:30 pm

Mark Merola, Stahls’
(Session Code 115)
Laser cutting is quickly becoming one of the most convenient ways to decorate apparel, enabling you to increase profits and expand product offerings with minimal investment. Watch and learn how you can use a heat press and laser cutter to customize items with a variety of finishes.
.15 CEUs Marketing/Sales

Wednesday, February 21

 

Advanced Sandcarving

8–9:30 am

Darin Jones and Wes Barton, IKONICS Imaging
(Session Code 201)
Master the hands-on advanced techniques that give you the leverage and expertise to reach new customers and retain existing ones. You’ll learn how to create artwork for multistage carving, professional halftones, deep carving, and compound curve surfaces.
.15 CEUs Technical

Personalization in a Box

8–9:30 am

Eddie Hill, CRS, Award Masters, Inc.
(Session Code 202)
Learn 21 ways to add revenue to your business and find niches to attract new customers and keep existing ones.
.15 CEUs Marketing/Sales

CorelDRAW for Beginner Laser Engravers (Part 1)

8–9:30 am

Doug Green, Express Yourself
(Session Code 203)
Learn basic CorelDRAW. Then, add tricks to expand your abilities. Take part in a variety of hands-on examples and examine physical samples, transforming on-screen lessons into tangible products. Then, get your questions answered to ensure you’ll be able to use CorelDRAW efficiently for your engraving needs.
.15 CEUs Technical

Profiting with Multiple UV-LED Printer Applications

8–9:30 am

Blair Allen, Johnson Plastics Plus’ Direct Color Systems line
(Session Code 204)
A single piece of equipment that combines many production capabilities (like ADA/Braille signage, T-shirts, and industrial marking) with the ability to digitally customize many products (such as water bottles, plaques, and phone cases) has the potential to expand business in a big way. Explore the application capabilities of UV-LED printers and see how easy the process is by watching live printing and software demonstrations.
.15 CEUs Technical

Selling Donor Walls, Halls of Fame, and Record Boards

1–2:30 pm

Mark Warren, CRM, American Awards & Promotions LLC
(Session Code 205)
Donor walls, halls of fame, and record boards are big, custom personalization projects that must complement their content and location. Personal case studies—including successes and failures—will be paired with detailed information on determining a customer’s needs, quoting jobs, and designing, fabricating, and installing the piece. Find out whether you’re ready to serve these customers and earn their long-term repeat business or whether you should outsource these projects.
.15 CEUs Marketing/Sales

Create a Culture that Improves Your Business and Yourself

1–2:30 pm

Seth Fine, Fine Awards
(Session Code 206)
Your organization’s culture directly affects employees’ work and your bottom line—but it also can benefit you personally. A retailer who absolutely practices what he preaches will teach you how to change your culture to build employee loyalty, better yourself, improve employee morale and effort, and ultimately increase sales.
.15 CEUs Business

CorelDRAW for Beginner Laser Engravers (Part 2)

1–2:30 pm

Doug Green, Express Yourself
(Session Code 207)
Pick up speed and build confidence by acquiring skills to create better art more quickly and to make your laser run jobs even faster.
.15 CEUs Technical

Faster, Easier, Better: Tips for Maximizing Your Laser

1–2:30 pm

Craig Nelson, Epilog Laser
(Session Code 208)
Find new ways to tackle a variety of laser applications quickly with time-saving tips and tricks to ensure you get the most from your equipment investment. You’ll learn how to save time by engraving multiples, adjusting artwork DPI, using Color Mapping, pre-engraving, and more!
.15 CEUs Technical

SubTHAT: A Revolutionary New Sublimation Film

1–2:30 pm

Shon Roti, JDS Industries
(Session Code 209)
JDS is introducing a revolutionary new sublimation product—SubTHAT. This product transforms ordinary substrates and materials into sublimation-ready products through the use of a special poly film application. JDS Sublimation Specialists will explain and demonstrate the new application process and display finished samples for a first-hand look at this game-changing new product.
.15 CEUs Marketing/Sales

Thursday, February 22

 

50 Coffees and 60 Minutes to Improve Your Business

8–9:30 am

Elizabeth Swanson, National Engravers
(Session Code 301)
Make time to work on your business, not just in it, with a process that is easy to learn and creates a weekly highlight for you. Learn how scheduling a weekly cup of coffee with key individuals will give you tremendous insight into what it takes to move your organization to the next level, your personal strengths and weaknesses, and the development of your leadership skills and management techniques.
.15 CEUs Business

Shop Automation vs. Computerization

8–9:30 am

Niels Norby, NetSoft Studio
(Session Code 302)
With BizWiz Order Manager and BizWiz ShopKart you are truly automated, not just computerized! There is a difference, and the time savings are huge! Find out how these products work and how they work together, then ask questions!
.15 CEUs Business

Efficient Warehousing and Production

8–9:30 am

Christian Helm, Helm Pokale e.k.
(Session Code 303)
Focusing your production time will add minutes, if not hours, to your day. Go behind the scenes of an award-winning German personalization shop to learn how you too can gain more time in your day.
.15 CEUs Business

Photographing Transparent Products

8–9:30 am

Jason Taggart and Yvette Plooster, JDS Industries
(Session Code 304)
Learn best practices for photographing transparent objects, like crystal and acrylic, to create visually compelling product shots that require minimal retouching. Find out the common problems and how to avoid them, and explore the use of soft and hard lighting and different shooting bases for beautiful reflections.
.15 CEUs Technical

Be Invincible to Lawsuits and Save Thousands in Taxes

10–11:30 am

Larry Oxenham, American Society for Asset Protection
(Session Code 305)
Gain the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of mind. Discover how to protect 100% of your assets from lawsuits and discourage lawsuits, and explore five underutilized tax reduction strategies that could save you more than $10,000 annually. Then, go through a succession plan checklist to prepare for successful business and estate succession.
.15 CEUs Business

How to Create an Award-Winning Award

10–11:30 am

Tammie Helmuth, Conejo Awards
(Session Code 306)
A retailer with many Awards and Personalization Association Product Contest wins under her belt shares her secrets for creating products the wow customers. Find out how to mine the Internet and social media for unique, trendy ideas; transform an image into a product using one machine or more; and use scraps to create awards that cost little but sell for big bucks.
.15 CEUs Technical

What Can a Fiber Laser Do for Me?

10–11:30 am

Josh Stephens, Trotec Laser
(Session Code 307)
Attendees will explore the differences between CO2 lasers and fiber lasers and which applications are ideal for each type. Learn how new capabilities made possible by a fiber laser can grow your business.
.15 CEUs Technical

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Awards and Personalization Association

The Awards and Personalization Association is the organization for retailers and suppliers of personalized and customized items. By providing education, meetings, and access to a vibrant network of professionals, the Awards and Personalization Association is the one place to ensure the growth of your talent, your business, and your professional community.

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Awards and Personalization Association
8735 W. Higgins Road, Suite 300

Chicago, IL 60631

info@awardspersonalization.org
847.375.4800
(Fax) 847.375.6480

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