International Awards & Personalization Expo

KAREN GUZMAN, CRS; IDENTIFICATION PLATES
AWARDS AND PERSONALIZATION ASSOCIATION PRESIDENT

LOYALTY MATTERS IN CUSTOMER RELATIONS

(August 2019) Dance with the one who brung ya’.

It’s not modern. It’s not grammatically correct. And the 1920's song that it was pulled from largely has been forgotten. But variations on this phrase often have been repeated—including by the likes of former University of Texas football coach Darrell Royal and President Ronald Reagan—for a reason.

BY KAREN GUZMAN, CRS; IDENTIFICATION PLATES
AWARDS AND PERSONALIZATION ASSOCIATION PRESIDENT

WE CAN HELP YOU IMPROVE YOUR BUSINESS, NOT JUST CLIENT ORDERS

(July 2019) I bet you do a great job of filling orders and dazzling clients with your expertise, creativity, and customer service. But how much of your time is dedicated to building your business? It’s easy to get caught up in day-to-day orders and forget about the big picture: the health and future of your business. Satisfying customers matters, but you also need a strategy to take your business where it needs to be and keep it there.

BY KAREN GUZMAN, CRS; IDENTIFICATION PLATES
AWARDS AND PERSONALIZATION ASSOCIATION PRESIDENT

RELAX NOW, THEN PREPARE FOR LATER

(June 28, 2019) Phew. Busy season is winding down. By now, I hope your business’s bank account is as full as your energy reserves are empty.
Whether or not you’re actually taking one this month, know that you’ve earned yourself a vacation—or at least some quality time at home.
And remember that busy season—that hectic time each spring when orders come in faster than you can fill them—affects many of the retailers and suppliers in our industry.