5 Steps for Sublimating
on Metal

(January 2021) Valentine’s Day is the third ranking gift-giving holiday, with approximately 50% of Americans celebrating. And according to the National Retail Federation, they are spending over $20 billion! 

BY TOM JACKSON, JACKSON MARKING PRODUCTS
AWARDS AND PERSONALIZATION ASSOCIATION PRESIDENT

THE SUPPORT WE OFFER EACH OTHER MAKES THIS INDUSTRY STAND OUT

(December 2020) They say it’s during tough times that you learn who your real friends are. I think there’s a lot of truth to that statement, but after living through about 8 months (as I write this) of challenges brought on by the COVID-19 pandemic, I think I would adjust it slightly to say: it’s during tough times that you learn who your real friends and colleagues are.

TOM JACKSON, JACKSON MARKING PRODUCTS
AWARDS AND PERSONALIZATION ASSOCIATION PRESIDENT

MANY BUSINESSES ARE DOING BETTER

(November 2020) Because I must write this column well before you actually read it, I try to be careful about statements I make about “current” events. One of 2020’s many lessons has been that things change quickly.

(October 2020) The Awards and Personalization Association is making changes to their two top benefits. These changes are big steps forward in the Awards and Personalization Association’s digital evolution, which has been a strategic focus for the organization for the past several years. The goal is to deliver more value, more content, and more opportunities for members and suppliers to connect with each other.