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Awards and Personalization

International Awards & Personalization Expo

February 18–21, 2020 | Paris Las Vegas

 

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KAREN GUZMAN, CRS; IDENTIFICATION PLATES
AWARDS AND PERSONALIZATION ASSOCIATION PRESIDENT

 

LOYALTY MATTERS IN CUSTOMER RELATIONS

(August 2019) Dance with the one who brung ya’.

It’s not modern. It’s not grammatically correct. And the 1920's song that it was pulled from largely has been forgotten. But variations on this phrase often have been repeated—including by the likes of former University of Texas football coach Darrell Royal and President Ronald Reagan—for a reason.

ITASCA -- (July 31, 2019) The Finer Line of Itasca was recently named the Awards and Personalization Association's (APA) 2018-2019 Large Business Retailer of the Year. The Awards and Personalization Association is an organization for retailers and suppliers of awards and personalized products. Started in 1964, APA has continued to grow for over 50 years, forming a global network that empowers businesses in the awards and personalization industry to grow, learn, and network. The award is given to a company that "exemplifies general business practices based on integrity," according to APA.

BY KAREN GUZMAN, CRS; IDENTIFICATION PLATES
AWARDS AND PERSONALIZATION ASSOCIATION PRESIDENT

 

WE CAN HELP YOU IMPROVE YOUR BUSINESS, NOT JUST CLIENT ORDERS

(July 2019) I bet you do a great job of filling orders and dazzling clients with your expertise, creativity, and customer service. But how much of your time is dedicated to building your business? It’s easy to get caught up in day-to-day orders and forget about the big picture: the health and future of your business. Satisfying customers matters, but you also need a strategy to take your business where it needs to be and keep it there.

BY KAREN GUZMAN, CRS; IDENTIFICATION PLATES
AWARDS AND PERSONALIZATION ASSOCIATION PRESIDENT

 

RELAX NOW, THEN PREPARE FOR LATER

(June 28, 2019) Phew. Busy season is winding down. By now, I hope your business’s bank account is as full as your energy reserves are empty.
Whether or not you’re actually taking one this month, know that you’ve earned yourself a vacation—or at least some quality time at home.
And remember that busy season—that hectic time each spring when orders come in faster than you can fill them—affects many of the retailers and suppliers in our industry.

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2018-2019 Gold Obelisk Recipients

The Gold Obelisk awards were presented at the International Expo Awards Celebration to individuals who contribute to the success of the awards and personalization community!
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Awards and Personalization Association

The Awards and Personalization Association is the organization for retailers and suppliers of personalized and customized items. By providing education, meetings, and access to a vibrant network of professionals, the Awards and Personalization Association is the one place to ensure the growth of your talent, your business, and your professional community.

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Awards and Personalization Association
8735 W. Higgins Road, Suite 300

Chicago, IL 60631

info@awardspersonalization.org
847.375.4800
(Fax) 847.375.6480

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