5 Steps for Sublimating
on Metal

(October 2020) The Awards and Personalization Association is making changes to their two top benefits. These changes are big steps forward in the Awards and Personalization Association’s digital evolution, which has been a strategic focus for the organization for the past several years. The goal is to deliver more value, more content, and more opportunities for members and suppliers to connect with each other.

BY TOM JACKSON, JACKSON MARKING PRODUCTS
AWARDS AND PERSONALIZATION ASSOCIATION PRESIDENT

CELEBRATE YOUR PEERS WITH THESE INDUSTRY AWARDS

(October 2020) As awards and personalization professionals, we all believe in the amazing power of recognition. It is, after all, what we’ve dedicated countless hours of our lives to. But as awards and personalization professionals, are we taking the time to recognize our colleagues—and ourselves!—for the great work we do every day? For the smiles we bring to recipients’ faces? For the stress we relieve for our customers when we take a job that seemed overwhelming off their plate and deliver something great? For the moments of creativity, inspiration, and dedication that result in beautiful products that become cherished keepsakes?

BY TOM JACKSON, JACKSON MARKING PRODUCTS
AWARDS AND PERSONALIZATION ASSOCIATION PRESIDENT

TAKE A NOTE FROM HOW YOUR FELLOW MEMBERS OVERCOME OBSTACLES

(September 2020) The idea of guiding a business through a historic year sounds impressive. But the reality, as you know, has been challenging. I’m sure you’ll join me in pausing to wish 2020 were a little more ordinary—dull, even.

TOM JACKSON, JACKSON MARKING PRODUCTS
AWARDS AND PERSONALIZATION ASSOCIATION PRESIDENT

WE ALL CONTRIBUTE TO THE HEALTH OF OUR INDUSTRY, TOGETHER

(August 2020) August is a special time: it’s still summery enough for long nights outside, but the approach of autumn is evident as everyone begins to prepare for the start of the school year and fall sports seasons. However, as I write this, the debate about how students will experience both of those things this year goes on, and we’re all still trying to identify how to tackle the next sales season. Right now, all we can know for sure is that we’re very unlikely to be back to business as usual come September or October—and we might just need to prepare for an anything-but-normal holiday season, as well.